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Journal of Marketing
Economics, finance and management
Among the 50 economics, finance and management journals in this index it has the 10th highest h-index and the 23rd highest two-year mean citedness. Both are explained under how venues are ranked.
Listed article processing charge: about $5 400.
Where its authors come from
Share of the 232 papers since 2023 with at least one author in each country.
| Country | Share of papers |
|---|---|
| United States | 55% |
| United Kingdom | 11% |
| Germany | 9% |
| Canada | 8% |
| Netherlands | 8% |
What it publishes
Mix of article types:
| Type | Share |
|---|---|
| Research articles | 95% |
| Reviews | 3% |
Main subject areas of those papers:
| Subject area | Share of papers |
|---|---|
| Digital Marketing and Social Media | 16% |
| Consumer Market Behavior and Pricing | 10% |
| Consumer Behavior in Brand Consumption and Identification | 9% |
| Decision-Making and Behavioral Economics | 3% |
| AI in Service Interactions | 3% |
| Customer Service Quality and Loyalty | 3% |
Most cited papers since 2023
- The Caring Machine: Feeling AI for Customer Care (2023, 315 citations)
- Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness (2023, 251 citations)
- Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity (2025, 175 citations)
- AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators (2024, 165 citations)
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales (2023, 161 citations)
Official rankings
Many evaluations use a national or commercial list rather than raw citation counts. We don't reproduce those lists here; check the journal on each one directly (search for ISSN 0022-2429):
- Scimago (SJR and quartile): what quartiles mean
- Norwegian register (level 1 or 2): national lists explained
- Finnish Publication Forum (JUFO level 0 to 3)
Similar journals
- Journal of Marketing Research
- Journal of Consumer Research
- Journal of Business Research
- Management Science
- Computers in Human Behavior
- American Economic Review
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Citation measures from open bibliographic data, retrieved 2026-10-17; values differ from Scopus or Web of Science. Data sources. DeskReady is not affiliated with this journal.